PHOENIX IS BRINGING ABOUT A NEW ERA FOR FINANCE ON WEB3. THE FIRST DEFI PRIMITIVE FROM ELLIPSIS LABS, PHOENIX IS A FULLY ON-CHAIN LIMIT ORDER BOOK EXCHANGE ON SOLANA, OFFERING USERS A SECURE AND EFFICIENT EXPERIENCE.
I LED THE DESIGN OF PHOENIX'S NEW BRAND VISUALS AND INCORPORATED IT INTO A ROBUST UI COMPONENT LIBRARY, BRINGING THE EXTERNAL BRAND WITH THE PRODUCT VISUALS TO FEEL DIRECT, PROFESSIONAL AND HONEST.
YEAR
2025
DESIGNER(S)
JODI CHAN
ROLE
DESIGN SYSTEM
COMPONENT LIBRARY
UI DESIGN
BRAND IDENTITY
ART DIRECTION (BRAND/3D/MOTION)
